CRO SPECIALIST

Localidad: 
Remoto
Empresa: 
Genially
Descripción de la oferta: 

We are looking for a Conversion Rate Optimization (CRO) Specialist who is passionate about growth and data.

As the CRO Specialist, you’ll be responsible for managing, testing and optimizing conversion points in Genially’s funnel. You will utilize your expertise to provide insights that enhance our digital marketing strategies and contribute to achieving our business goals.

Who We Are

We're a team of people working in a creative and fun environment. We want to reach everyone, helping them to create communication experiences that thrill. To do so, we've developed a powerful tool for creating stunning interactive content: Genially

Skills 

  • 2+ years of relevant experience

  • Experience designing, implementing and monitoring A/B tests, Multivariate tests, and personalizations

  • Good understanding of the fundamentals of Digital Marketing and UX Design

  • Proficiency in Google Analytics and Google Optimize

  • Excellent problem solving skills and the ability to work and communicate effectively in cross-functional teams

  • Remote position, based in Spain

Responsibilities

  • Collect and analyze website data via both qualitative and quantitative research to determine optimization opportunities

  • Develop the CRO road-map to improve the web conversion rate.

  • Formulate clear hypotheses, testing plans, testing roadmaps, and testing prioritization to validate them

  • Implementing, monitoring and analyzing  A/B tests, Multivariate tests, and personalizations using Google Optimize

  • Implementation of advanced functions within Google Analytics

  • Collaborate with the Marketing and Product Team (UX Designers and Developers) to ensure that optimization strategies encompass all facets of digital marketing efforts (including paid search, social, programmatic, etc.)

  • Formulation of key learnings and next steps based upon results at time of test conclusion

¿Quieres aplicar a esta oferta?
Envía un correo electrónico a rsanchez@volvemos.org a la atención de Rosario Sánchez con tu CV, carta de presentación y otros documentos pertinentes, en caso de ser solicitados por la empresa anunciante en la descripción de la oferta.
El asunto del correo debe ser "Oferta laboral Volvemos.org: CRO SPECIALIST".